Pure Baby Winter Range and Made-By

I have always been a Pure Baby fan and their latest range does not disappoint. If you haven't seen their latest range, take a look.

Purebaby, is a fashion brand for babies and toddlers made using 100% organic cotton. Pure Baby is leading the nation in sustainable fashion production by becoming the first ever Australian business to join the global initiative, MADE-BY.

Products approved by MADE-BY must have evidence to show every stage of production uses environmentally-friendly materials, such as organic cotton, and are put together in factories with social codes of conduct, providing optimum working conditions for staff. Purebaby’s founder and Creative Director, Mirabai Winford said the company was dedicated to being 100 per cent accountable and transparent.

“We are proud to be the first Australian company to comply with the MADE-BY standards and stand by the fact we are a socially responsible business with respect for people and the environment,” she said. “Our vision is to create fashionable baby wear with a clear conscience".

Keep up the great work Pure Baby.