Media and the message they send

Today I want to write about something that has caught my eye and has disturbed me.

I receive a regular e-mail post from Madison magazine and in the e-mail they sent yesterday Madison was advertising "Make friends with your Mother". A great article topic, however the image they included with it (see pic above) is totally inappropriate - a "Mum" who looks anorexic and a beautiful young girl in her underwear and skimpy little undies!

I thought that the media was more aware about the images they include and the massage they are sending (particularly to their young readers).
There are so many beautiful images available of Mums and children, why did Madison need to use such a terrible and inappropriate picture?